Affiliate program

Earn 25% on every sale.
Up to $375 a referral.

One-time pricing means one-time commissions — but they're large ones, and the product sells itself to anyone who has ever tried to build a directory on WordPress. Send them a 50,000-listing demo and let it do the work.

Join the program See the numbers

30-day cookie · run through Lemon Squeezy · free to join

Flat 25%, every tier

What each sale pays you

The same rate on everything — no tiered thresholds to hit, no rate that drops once you've earned enough. A single Agency referral pays more than most plugins pay in a year.

Starter
$299 one-time
$75
per sale
Annual plan is $129/yr — pays $32.
Growth
$549 one-time
$137
per sale
Annual plan is $199/yr — pays $50.
Pro
$899 one-time
$225
per sale
Annual plan is $329/yr — pays $82.
Agency · biggest
$1,499 one-time
$375
per sale
Annual plan is $549/yr — pays $137.
Commission is 25% of what the customer actually pays. If they use a launch discount, your 25% is calculated on the discounted total — so the figures above are what a full-price sale pays. Upgrades between tiers are billed as the difference, and pay commission on that difference.
Run your own numbers

What you'd earn

Pick a tier, set how many you'd send a month. No projections, no assumptions — it's just the commission times the number of sales.

3
$675 Per month
$8,100 Per year

One-time products pay once per customer, not monthly — this shows what a steady referral rate adds up to, not recurring revenue.

No approval maze

How it works

01

Apply

Sign up through Lemon Squeezy, who run the program. Free to join — you don't need to own a licence first.

02

Share your link

Point it anywhere — a review, a YouTube walkthrough, a client recommendation, a comparison post. The demos below convert better than any pitch you could write.

03

Get paid

Lemon Squeezy tracks the sale and handles the payout. Your dashboard there shows clicks, conversions and everything owed.

You get a 30-day cookie. Directory software is a considered purchase — people read, compare, try the free version and come back a fortnight later. If they buy within 30 days of their first click on your link, it's your sale.
Know your audience

Who actually buys this

Worth saying plainly: this converts on problem-aware traffic, not cold. Someone who has already fought a directory plugin buys quickly. Someone who has never built one doesn't.

SEO and niche-site builders

The core audience. They already understand programmatic pages and internal linking; what they want proof of is that 50,000 pages won't sink the site. Send them the benchmark demo.

WordPress freelancers and agencies

Building the same directory for a third client, tired of per-site subscriptions. The Agency tier — unlimited sites, one payment — is the pitch, and it's the largest commission on the page.

Local marketing operators

People who already sell to local businesses and want an asset that generates leads instead of chasing them. The claim-and-billing side is what closes them.

Anyone paying directory rent

Running a directory on a monthly SaaS and doing the arithmetic. "Pay once, keep it" is the entire argument, and it lands hardest on people already writing that cheque.

Nothing to build

What does the selling

You don't need to make the case yourself. Point people at things that already exist and let them check the claims — which is exactly how this audience prefers to buy.

Three live demos

Working directories at 10,000, 30,000 and 50,000 listings. Sceptics can open any page and run it through PageSpeed themselves.

Open the demo hub

A free plugin on WordPress.org

Your best first click. No card, no signup — they install it, build something real, and the paid tiers sell themselves from inside the product.

See it on wordpress.org

A full walkthrough series

Every admin tab recorded on a real install, including the 50,000-listing import. Embed a clip instead of writing a tutorial.

Watch the playlist
Short list

What keeps the program alive

Five things, and they exist so honest affiliates aren't competing with people gaming it. Break one and the account closes — no warning system, because the damage is already done.

Don't bid on the brand

No paid search on "TurnKey Directories" or close misspellings of it. You'd be charging a commission on traffic that was already ours.

No coupon or deal-site listings

No lifetime-deal marketplaces, no "TurnKey Directories coupon" pages, no invented discount codes. There is no permanent discount and there never will be.

No self-referral

Buying through your own link, or arranging for someone to buy through it on your behalf, voids the commission.

Don't misdescribe the free version

The free plugin on WordPress.org is genuinely uncapped — don't claim a listing limit or a locked feature to push the upgrade. It's untrue, and it puts the WordPress.org listing at risk.

No invented urgency or numbers

No countdown timers that reset, no "price rises tonight", no made-up performance figures. Everything on this site is checkable — please keep it that way.

Disclose the affiliate relationship wherever you promote — it's required in most jurisdictions, and this audience respects it anyway.

Questions

When and how do I get paid?
Lemon Squeezy runs the payouts, not us — they hold the payment details and the schedule, and your affiliate dashboard there is the authoritative record of what's owed and when it lands. Rather than paraphrase their terms here and get them wrong, we'd point you at the dashboard.
How long does the cookie last?
30 days from the first click. That matters more than usual here — this is a considered purchase people research over a couple of weeks, often installing the free version first and returning later.
Do annual plans pay commission too?
Yes — the same 25%, so $32 on Starter, $50 on Growth, $82 on Pro and $137 on Agency. The one-time plans are the flagship and pay several times more, which is worth knowing when you decide what to point people at.
What happens on refunds and upgrades?
There's a 30-day money-back guarantee, and a refunded sale reverses its commission — standard for any affiliate program. If your referral later upgrades a tier they pay the difference between the two prices, and that difference earns 25% as well.
Can I promote the free plugin?
Please do — it's usually the smartest opening move. The catch worth understanding: WordPress.org installs can't carry your affiliate link, so pair it with a link to this site so the click is tracked. Describe it accurately, though; the free version is genuinely uncapped.
Do I need to own a licence first?
No. Joining is free and open. That said, the affiliates who do well here have almost always built a directory themselves — you can't fake having used it, and this audience can tell.
Is there a traffic minimum?
None. A small audience of the right people beats a large audience of the wrong ones — one Agency sale from a 400-person newsletter pays $375, which is more than most affiliates earn from a month of general WordPress traffic.

Send one buyer a month.
That's $2,700 a year.

At the Pro rate, on one referral every thirty days. Free to join, and Lemon Squeezy handles everything after the click.

25% every tier 30-day cookie No traffic minimum