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THE OPEN BUILD PROGRAM

Build a directory business in public. Get Pro free for 12 months.

Pick a niche, build a real business directory with TurnKey Directories, and post one update a month. Finish the 12 months and your Pro license becomes lifetime.

APPLY SEE WHAT YOU COMMIT TO

Pro license worth $329 a year. Lifetime Pro worth $899. You pay your own domain, hosting and listing data.

Watch: how Open Build works

A 5-minute walkthrough: what you get, what you commit to, the application form and the monthly update.

Watch on YouTube: How Open Build works, opens in a new tab

What you get

What we expect

How it works

  1. Apply. 10 minutes. I read every application myself and reply within 7 days.
  2. Activate. Approved builders get a portal login and a one-time code. Your 12 months start the moment you activate.
  3. Launch sprint, weeks 1 to 4. Set up, import listings, go live. Short weekly check-ins are encouraged.
  4. Months 1 to 12. Build, then post your monthly update. It goes live on your case-study page right away.
  5. Finish. Month 12 includes a results summary. We review it and switch your license to lifetime.

What it costs you

The license is free. The rest is yours, and it's the reason builders who start tend to finish.

Typical
Domain$10 to $15 a year
Hosting$5 to $40 a month
Listing dataabout $60 per 10,000 listings (Outscraper)

If you stop before month 12, your Pro license ends and your site continues on the free plugin.

What you earn along the way

Points for building:

Levels (Starter to Founder-grade) and badges on your case-study page; a leaderboard on this page (you can leave it any time) and a Builder of the month.

The leaderboard opens once 3 builders have posted.

Points are for recognition. They have no cash value and don't change what you need for lifetime Pro.

Apply to the Open Build Program

10 minutes. I read every application myself and reply within 7 days. No account is created yet. — Alpi T.

1 · About you

We'll send decisions and your portal login here.

Detected from your browser. Deadlines are shown in this timezone.

2 · Your directory

What businesses will you list? Must be a directory of businesses (for example, EV-charger installers in Texas) - not events, jobs, properties, or links.

City, region or country. Example: Texas, USA. Pick an area with at least 5,000 businesses in your niche.

What do you know about it, and why will you stick with it for 12 months? This is the answer we read most closely. Minimum 300 characters.

Domain

Example: evchargerpros.com

Hosting
Listing data

We don't provide scrape data.

3 · Your commitment
WordPress experience

A number, e.g. 6

Do you already have a TurnKey Directories license? (optional)

Helps us find you in the server.

4 · Terms

FAQ

Who is this for?

People who want to run a directory business and will stick with one niche for 12 months. You don't need to be a developer. You do need to put in a few hours a week.

What kind of directory?

A directory of businesses, for example EV-charger installers in Texas. Not events, jobs, properties or link lists.

What does it cost me?

Your domain, your hosting and your listing data. Typical totals are in the costs section above. The Pro license is free for 12 months.

Do you provide listing data?

No. You bring your own. Most builders use Outscraper, which the plugin imports directly.

When does my 12 months start?

When you activate your license from the portal. There are no fixed start dates.

Do I need a card at checkout?

No. The checkout total is $0.

My receipt shows the one-time Pro license ($899). Is that a mistake?

No. You pay $0: we issue the one-time (lifetime) Pro license with an expiry date set to the end of your program. When you complete the program, we remove the expiry. Same key, nothing to reinstall.

How do I install Pro?

Keep the free TurnKey Directories plugin active. Download the Pro plugin zip from your Lemon Squeezy receipt, upload it under Plugins → Add New → Upload Plugin, then paste your license key in TurnKey Directories → License.

I lost my key or the Pro download.

Both are in the Lemon Squeezy receipt sent to the email you used at checkout, and on Lemon Squeezy's My Orders page. We never store your full key.

What do I have to post?

One update a month: a 3 to 5 minute video (an unlisted YouTube, Loom or Google Drive link works), a Search Console screenshot, a GA4 screenshot and a short written summary. The guide in your portal shows exactly what to film and what to crop.

What if I miss a month?

You get one grace month over the 12. A second missed month puts your lifetime license at risk, and we'll get in touch. If something serious happens, tell us before the deadline and we can excuse the month.

Is everything public?

Your case-study page shows your name (full, or first name and last initial), niche, directory, videos, screenshots, notes and the stats you choose to share. Your email, application answers, private plugin feedback, win-clip and source-file links, and revenue (unless you choose to show it) are never public.

Can I leave?

Yes, anytime from your portal. Your license ends 14 days later, or at its planned expiry if that's sooner. If you tick "also remove my page", it goes offline straight away and its files are deleted.

What happens if I don't finish?

Your Pro license ends after month 12 (plus a short buffer) and your site keeps running on the free plugin. Your listings stay, and you can keep adding listings one at a time. Pro features such as bulk import, Outscraper, IndexNow, the keyword tracker, claims, on-site reviews, ads and the Network Hub switch off. If you sell listing plans, the business-owner portal and plan checkout switch off too; subscriptions you already sold keep billing in your own Stripe account.

Do I have to review the plugin?

No. Nothing in the program depends on a review: no points, no rewards, no conditions. If you like the plugin, an honest review on WordPress.org helps other builders find it. If you write one, please mention that you got Pro free through Open Build.

What are points?

You earn points for monthly updates on time, weekly check-ins, milestones and streaks. They unlock levels and badges on your page, and they put you on the program page's leaderboard and in the running for Builder of the month (you can leave the leaderboard in your profile). Points have no cash value and don't change what you need for lifetime.

How many listings do I need?

At least 5,000 published listings. Pick a niche and geography with at least that many businesses; if yours is smaller, widen the area (for example a state instead of a city).

What are the 15 milestones?

They run from a one-page strategy and a live site with 5,000 listings, through a growth channel of your choice, to your first claimed listing, real traffic and first revenue. The full list is in your portal.

Can two people build in the same niche?

Yes, up to two active builders per niche. We introduce them as Network Hub partners.

What timezone are deadlines in?

Yours. You pick it on the application, and every due date in your portal and emails is shown in your time.